Privacy Policy
This policy explains what personal information we collect when you visit or buy from Smile Direct (smiledirect.shop), how we use it, and your rights over it.
Who we are
Smile Direct is the data controller for the information described here. You can contact us at markbuddha@googlemail.com about anything in this policy.
What we collect
When you visit the site: we automatically collect information about your device and browsing, including browser type, IP address, time zone and which pages you view. This is collected using cookies and similar technologies.
When you place an order: we collect your name, billing and delivery address, email address, phone number and payment details. Payment card details are processed securely by our payment providers — we do not store full card numbers.
When you contact us or subscribe: we collect your email address and the content of your message.
How we use your information
- To process and deliver your order, and to contact you about it
- To handle returns, refunds and customer service enquiries
- To send marketing emails, where you have agreed to receive them
- To improve our website, products and service
- To detect and prevent fraud
- To meet our legal and accounting obligations
Our legal bases
We process your information to perform our contract with you (orders and delivery), to meet legal obligations (tax and accounting records), with your consent (marketing emails and non-essential cookies), and for our legitimate interests (improving the store and preventing fraud).
Sharing your information
We share personal information only where necessary: with Shopify, who host our online store; with payment providers who process your payment; with delivery companies who ship your order; and with providers who help us with email or analytics. We may also disclose information where required by law.
We do not sell your personal information.
How long we keep it
We keep order records for as long as necessary to fulfil the purposes described here, including meeting legal, accounting and tax requirements. Marketing contacts are kept until you unsubscribe.
Your rights
You have the right to access the personal information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, and to receive a copy in a portable format. Where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, email markbuddha@googlemail.com. You also have the right to complain to a data protection regulator — in the UK, the Information Commissioner’s Office (ico.org.uk).
Marketing emails
If you sign up, we may email you about products and offers. You can unsubscribe at any time using the link in any email, or by contacting us.
Cookies
Our store uses cookies to keep your basket working, remember your preferences and understand how the site is used. You can control cookies through your browser settings, though some features may not work correctly if essential cookies are blocked.
Changes to this policy
We may update this policy from time to time. The current version is always available on this page.